Last weekend's game at Griffin Park between Brentford and Shrewsbury attracted over 9,000 home supporters after the Bees repeated their 'Pay What You Can' initiative following its success last season.
Tickets were available from as little as £1 but, despite that, the club exceeded their revenue target for what ordinarily would have been a low-key fixture.
Some interesting comments from chief executive Mark Devlin appeared this week in which he said that spending in the club shop was higher than any other game apart from the season opener against Sheffield United while catering revenue was the best of the season to date.
“We were pleased with the numbers and the plan is to look at the people that we’ve added to the database and come up with some offers to try and attract them again to Griffin Park.”
As a one-off this offer seems to have ticked all the boxes (including a donation to charity) and the innovative nature of it may not have upset season ticket holders too much, especially as Mr Devlin has been quite clear in outlining the benefits that it has brought to the club.
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